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From a consumer perspective, the issue of personal, informational privacy is of growing concern as our society becomes more and more digitized. For businesses however, detailed customer information is a valuable and lucrative commodity. The latter is particularly true for online businesses with...
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Purpose – To analyze the legal and ethical standing of the most promising business applications of radio frequency identification (RFID) technology. Design/methodology/approach – High potential RFID installations are identified in the supply chain, in operations, and in consumer...
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Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.
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