Purpose – The aim of this paper is to examine the current and future outlook of smartphones and how they will transform the loyalty marketing landscape. Design/methodology/approach – The approoach takes the form of tapping big‐name companies, like Nielsen, Ogilvy and Wells Fargo, to...

Purpose – The purpose of this paper is to examine factors affecting consumers' acceptance of mobile marketing in China. Design/methodology/approach – The authors draw on technology acceptance and uses and gratifications theories to develop a conceptual model of antecedent factors (including...

Purpose – The impacts of information technology on business relationships have been of interest to managers for decades, and this stream of research has also steadily gained recognition among academics. However, the emergence of mobile technologies and the use of mobile solutions within...

Purpose – The purpose of this paper is to investigate the diffusion process of mobile internet use (MIU) in China and to explore the determinants driving MIU. Design/methodology/approach – A survey was conducted to collect data to empirically assess the research model. In total, 736 usable...

Purpose – The paper aims to present an approach for services in the domain of tourism based on a software application in the area of ontology engineering, showing a methodology for intelligent knowledge‐based P2P networks creation, in the tourism knowledge domain, given that, potential...

Purpose – This paper aims to study how three incumbent mobile network operators (MNOs) in Germany forecasted, framed and responded in terms of their strategy to the emergence of the wireless local area network technology (W‐LAN) and how they interpreted this potential technological...

Purpose – The purpose of this research is to examine the critical success factors of mobile web site adoption. Design/methodology/approach – Based on the valid responses collected from a questionnaire survey, the structural equation modelling technique was employed to examine the research...

Purpose – The paper presents an exploratory study to investigate the impact of B2e MI applications and, in particular, an empirical analysis of the main features of Italian B2e MI applications for automating sales‐ and field‐force activities. Design/methodology/approach – The study has...

Purpose – This paper aims to determine if proximity to cell phone towers influences house prices with a focus on isolating the impact of tower aesthetics on nearby property values. Design/methodology/approach – Sales transaction data from the Auckland Region during 2005‐2007 were analysed...