Wang, Jianfeng; Gu, Linwu; Aiken, Milam - In: International Journal of E-Business Research (IJEBR) 6 (2010) 1, pp. 52-67
Previous studies explored the effects of individual cognitive and affective reactions on online shopping and those of individual differences on usage of information systems. However, few studies evaluated how individual differences affect online shopping. This paper draws on the theory of...