Kathawala, Yunus; Motwani, Jaideep - In: The TQM Magazine 6 (1994) 6, pp. 31-37
Offers an integrative perspective of quality function deployment (QFD), including its benefits and shortcomings. By developing a model that includes within it the antecedents as well as the components of QFD and the potential gains accruing to an organization from QFD, clarifies this competitive...