In this paper we empirically explore the make-or-buy decisions of peripheral services in manufacturing plants using … detailed information on a data set from a new plant-level survey from 926 plants distributed in all manufacturing industries in … correlated with increases in the plant's market share as well as increases in product market competition and product prices …

In this paper we empirically explore the 'make-or-buy' decisions of peripheral services in manufacturing plants using … detailed information on a data set from a new plant-level survey from 926 plants distributed in all manufacturing industries in … correlated with increases in the plant's market share as well as increases in product market competition and product prices …

strategy and measuring return on brand investments (ROBI). A key brand insurance strategy is a defensive strategy companies … should use to help combat a umber of threats a brand may face over its lifetime. This strategy allows companies to take a …

would promote better chances to dissolve the aforementioned resistance. The research focused on large manufacturing …

The aim of this work is to analyse the manufacturing strategies of the large Spanish industrial companies during the … as a reference, this paper describes the planning process and content of the manufacturing strategies of a representative … sample of the largest industrial companies in Spain, analysing, in particular, the high priority manufacturing objectives and …