Swapana, M.; Padmavathy, C. - In: International Journal of E-Business Research (IJEBR) 13 (2017) 2, pp. 79-92
The purpose of this study is to investigate the relationships among social needs, social influence, convenience …, product features, brand name, dependency on smartphone, and purchase behaviour. A sample of 259 university students is used to …, convenience and brand name positively affect dependency on smartphones, and dependency positively affects purchase behaviour. This …