Li, Hongxiu; Liu, Yong; Tan, Chee-Wee; Hu, Feng - In: International Journal of Contemporary Hospitality Management 32 (2020) 5, pp. 1713-1735
Purpose: Building on the three-factor theory, this study aims to unravel how the role of hotel attributes such as basic, excitement and performance factors could differ in accordance with different hotel star ratings and distinct customer segments. Design/methodology/approach: This study...