Speed in new product introduction is a critical dimension of competition facing many firms in high‐tech industries. This is especially becoming more evident with shorter technological life cycles and increasing global competition. The dependent variable of interest studied is pharmaceutical...

For decades, export performance has generated interest among researchers and public policy makers. However, despite extensive investigations, export marketing is still lacking in theoretically‐grounded conclusions. Attempts to overcome this limitation by presenting a new theory‐based...

This study employs learning‐based theory to shed light on performance among newly internationalizing companies. Earlier studies have suggested that learning is an important goal for firms pursuing international diversification. Unlike previous studies which have focused their attention on one...

Purpose – The purpose of this paper is to contribute to the literature on emerging multinationals by studying the internationalization strategies of two established companies in the Indian pharmaceutical industry: Ranbaxy and Wockhardt. Design/methodology/approach – The study utilizes a...

Purpose – The purpose of this paper is to understand the different kinds of health‐promotion activities undertaken by Chinese individuals in managing their disability from multiple sclerosis (MS). Design/methodology/approach – The theory of control behavior was used in this study to...