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Country-of-origin effects in the context of NAFTA : the case of Chile
Ahmed, Sadrudin A.; Astous, Alain d' - 1995
Persistent link: https://www.econbiz.de/10000958313
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Product-country fit in the Canadian context
Ahmed, Sadrudin A.; Astous, Alain d'; Petersen, Halima … - In: The journal of consumer marketing 28 (2011) 4, pp. 300-309
Persistent link: https://www.econbiz.de/10009272102
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Canada Taiwan differences product-country perceptions
Ahmed, Sadrudin A.; Astous, Alain d' - In: International journal of commerce and management 25 (2015) 1, pp. 38-51
Persistent link: https://www.econbiz.de/10011297670
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Comparison of country-of-origin effects on household and organizational buyers' product perceptions
Ahmed, Sadrudin A.; d'Astous, Alain - In: European journal of marketing : EJM 29 (1995) 3, pp. 35-51
Persistent link: https://www.econbiz.de/10006103024
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Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada
Ahmed, Sadrudin A.; d'Astous, Alain - In: Journal of business research : JBR 60 (2007) 3, pp. 240-248
Persistent link: https://www.econbiz.de/10007594700
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The impact of technological complexity on consumers' perceptions of products made in highly and newly industrialised countries
Ahmed, Sadrudin A.; d'Astous, Alain; Eljabri, Jelloul - In: International marketing review 19 (2002) 4-5, pp. 387-407
Persistent link: https://www.econbiz.de/10006262095
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The impact of technological complexity on consumers' perceptions of products made in highly and newly industrialised countries
Ahmed, Sadrudin A.; d'Astous, Alain; Eljabri, Jelloul - In: International marketing review 19 (2002) 4, pp. 387-407
Persistent link: https://www.econbiz.de/10006262909
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Number 2 - The importance of country images in the formation of consumer product perceptions
d'Astous, Alain; Ahmed, Sadrudin A. - In: International marketing review 16 (1999) 2-3, pp. 108-125
Persistent link: https://www.econbiz.de/10006297993
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Country-of-Origin Effects on Purchasing Managers' Product Perceptions
Ahmed, Sadrudin A.; d'Astous, Alain; El Adraoui, Mostafa - In: Industrial marketing management : the international … 23 (1994) 4, pp. 323-332
Persistent link: https://www.econbiz.de/10006349420
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Country-of-Origin Effects in the U.S. and Canada: Implications for the Marketing of Products Made in Mexico
Ahmed, Sadrudin A.; d'Astous, Alain; Lemire, Simon - In: Journal of international consumer marketing 10 (1997) 1-2, pp. 73-92
Persistent link: https://www.econbiz.de/10007128230