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Entity context and format induced instability in multiattribute ratings of country image
Agarwal, Sanjeev; Teas, R. Kenneth; Wong, John K. - In: International Marketing Review 14 (1997) 6, pp. 486-504
Multiattribute ratings of country‐image are commonly obtained to study the influence of country‐of‐origin on product preference and purchase decisions. Usually, such ratings are obtained for products made in different countries in order to make comparisons across countries. However, recent...
Persistent link: https://www.econbiz.de/10014827771
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Complexities of the Indian consumer market
Javalgi, Rajshekhar G.; Dixit, Ashutosh - 2007
Persistent link: https://www.econbiz.de/10003537225
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Theory of the global consumer
Westjohn, Stanford A.; Magnusson, Peter - In: Handbook of research in international marketing, (pp. 317-332). 2011
Persistent link: https://www.econbiz.de/10009387362
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Corporate cultures and global brands
Rothacher, Albrecht (contributor) - 2004
Persistent link: https://www.econbiz.de/10002898574
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Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush; Luk, Sherriff T. K.; Cardinali, Silvio; … - In: Journal of business research : JBR 86 (2018), pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
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Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de - 2004
Persistent link: https://www.econbiz.de/10004729065
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The Arab world unbound : tapping into the power of 350 million consumers
Mahajan, Vijay - 2012 - 1. ed.
reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the … Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such …
Persistent link: https://www.econbiz.de/10013546962
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Modern marketing for profit and non-profit organizations : international perspective
Smyczek, Sławomir (ed.); Matysiewicz, Justyna (ed.) - 2013
Persistent link: https://www.econbiz.de/10014011209
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Transforming the Consumer in Russia and Eastern Europe
Shama, Avraham - In: International Marketing Review 9 (1992) 5
‐operation with scholars in these countries, which uses focus groups to outline the impact on consumers of the transformation to a … market economy, and discusses the adjustments these consumers have been making in response to new economic realities …
Persistent link: https://www.econbiz.de/10014827637
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The CoO‐ELM model
Bloemer, Josée; Brijs, Kris; Kasper, Hans - In: European Journal of Marketing 43 (2009) 1/2, pp. 62-89
applies only to the processing of consumers' prior knowledge about a country's products and not about the country itself …
Persistent link: https://www.econbiz.de/10014722543