Wei, Sherrie; Ruys, Hein; Muller, Thomas E. - In: Journal of Marketing Practice: Applied Marketing Science 5 (1999) 6/7/8, pp. 200-212
Surveys the perceptions of attributes of three‐ to five‐star hotels by marketing managers and by older people aged 60 and over who return to a satisfying hotel. The attributes studied were price, location, facilities, hotel restaurant, room furnishings, front‐desk efficiency and staff...