Showing 31 - 40 of 117,714
Purpose – The paper seeks to indicate where resources should be directed to utilize online marketing communication (OMC) further, including the identification of the diversity of OMC adoption, prioritization and future potential. Design/methodology/approach – A conceptual model of...
Persistent link: https://www.econbiz.de/10014722484
Purpose – The proliferation of the internet and world wide web (WWW) in recent years has resulted in the creation of … phenomenon. Design/methodology/approach – Whilst cost benefits and profit derivation from the internet and other hypermedia … highlights how versatility of the internet as an instrument for mediated communication means that organisations can integrate …
Persistent link: https://www.econbiz.de/10014722516
Purpose – At the English local authority level, there has been significant investment in e‐government infrastructure (e‐channels) in the last five years, but take‐up of these e‐channels is low. This paper aims to look at e‐citizen, a £3 million project funded by the Department for...
Persistent link: https://www.econbiz.de/10014671493
utilisation of the Internet within the UK retail sector and examining its potential as a new retail channel. The paper presents an …‐depth interviews. This approach provides a framework of current retail usage of the Internet and explores retailers’ perceptions of the … on the Internet are low and provides guidance for retailers wishing to increase their level of Internet activity.  …
Persistent link: https://www.econbiz.de/10014803911
The Internet is rapidly changing the way in which information is displayed and accessed on a global level. Taking into … global expansion of Internet communications is biotechnology. In order to understand the on‐line corporate communication … model used by biotechnology companies, the Internet sites of 600 firms were accessed and analysed. The data presented …
Persistent link: https://www.econbiz.de/10014987025
. Just like the twister that turns Dorothy’s world upside, down the Internet has arrived to transform our black and white … Internet experiences of older adolescents and young adults. The findings identify, financial, temporal, social, logistical and … emotional barriers and indicate that although the Internet is an intrinsic facet of young adults’ lives, it falls well short of …
Persistent link: https://www.econbiz.de/10014987052
Purpose – This paper aims to reviews the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010526
Persistent link: https://www.econbiz.de/10015011824
Examines Web sites of firms in high technology business markets, and identifies three categories of sites: image building sites, sales assistance sites, and integrated sites. This categorisation is derived from a content analysis of the Web sites of 150 members of the American Electronics...
Persistent link: https://www.econbiz.de/10014945786
of site properties for Internet sales performance. More specifically, we consider the relationship of characteristics … Internet. Advanced econometric modeling of cross‐section data on business‐to‐business firms demonstrates that interactive … target audience may influence sales performance. Important implications for optimization of business‐to‐business Internet …
Persistent link: https://www.econbiz.de/10014945861