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Advertising agency activities used to attract new clients in Australia

Waller, David S.; Cusick, Damien J.; Matheson, Hamish D.; … - In: Journal of Business & Industrial Marketing 16 (2001) 2, pp. 129-140

attract new clients. Presents the results of a survey of executives from the top advertising agencies in Australia to …

Persistent link: https://www.econbiz.de/10014842638

Marketing communications for special events

Hede, Anne‐Marie; Kellett, Pamm - In: European Journal of Marketing 45 (2011) 6, pp. 987-1004

Purpose – Relatively little is known about marketing communications within the context of special events. The aim of this paper is to begin to address this gap in knowledge by analysing managerial practice, consumer perceptions and preferences in relation to marketing communications for this...

Persistent link: https://www.econbiz.de/10014722737

Facebook can transform your business

In: Strategic Direction 29 (2013) 9, pp. 9-11

communication channel for small businesses. Design/methodology/approach – It presents a case study of a family‐owned, internet … the internet. It is one of the first investigations to research the use of social media by small businesses. …

Persistent link: https://www.econbiz.de/10015012857

E‐commerce: the challenge for UK SMEs in the twenty‐first century

Quayle, Michael - In: International Journal of Operations & Production Management 22 (2002) 10, pp. 1148-1161

This article explores the awareness and level of implementation of e‐commerce in UK small and medium‐sized enterprises (SMEs). Results of a survey of 298 small firms suggest that issues of leadership and waste management are of greater importance to SMEs than development of e‐commerce...

Persistent link: https://www.econbiz.de/10014789597

Corporate banking in the UK: personal vs remote interaction

O’Donnell, Aodheen; Durkin, Mark G.; … - In: International Journal of Bank Marketing 20 (2002) 6, pp. 273-284

Technological advances have made a significant impact on the banking sector in recent years, with a key development being the introduction of technological and remote channels of interaction. While some research has been undertaken to establish the level of acceptance by customers of these...

Persistent link: https://www.econbiz.de/10014759769

Relationship marketing in online business‐to‐business markets

Chaston, Ian; Mangles, Terry - In: European Journal of Marketing 37 (2003) 5/6, pp. 753-773

The Internet has the potential to alter many aspects of current marketing theory and practice. Most early research … studies have focused on the role of the Internet as a promotional tool. More recently, case‐based studies are beginning to … emerge on how the Internet may alter the marketing management process. There is a need to compliment these studies with …

Persistent link: https://www.econbiz.de/10014722092

Product characteristics and Internet commerce benefit among small businesses

Poon, Simpson; Joseph, Matthew - In: Journal of Product & Brand Management 9 (2000) 1, pp. 21-34

delivered online, are likely to benefit from Internet commerce. However, the validity of this statement is not clear. Endeavours … to explore the relationship between product characteristics and their impact on Internet commerce among small businesses …. We classified products into search and experience, tangible and intangible goods and examined their effects on Internet …

Persistent link: https://www.econbiz.de/10014895675

Getz and Intel go on‐line

In: Strategic Direction 20 (2004) 1, pp. 13-15

When people in Michigan had hard‐wearing outdoor clothing on their shopping list, it’s a good bet they’d be off to Getz’s family‐run store which had been in business for the past 100 years and had built up trust between generations of customers and suppliers. Getz had been retailing...

Persistent link: https://www.econbiz.de/10015009752

A preliminary study of product nature and electronic commerce

Poon, Simpson; Joseph, Mathew - In: Marketing Intelligence & Planning 19 (2001) 7, pp. 493-500

It may be logical to think that a firm offering products that can be delivered online will benefit more from Internet … examines whether product characteristics have significant effect on Internet commerce benefit. The results indicate that … product characteristics in isolation do not have a significant effect on Internet commerce benefit. No significant difference …

Persistent link: https://www.econbiz.de/10014945805

Automating Supply Chains

Huhns, Michael N.; Stevens, Larry M. - 2001

A recent study found that supply-chain problems cost companies between 9 and 20 percent of their value over a six-month period (T.J. Becker, 2000). The problems range from part shortages to poorly utilized plant capacity. When you place this in the context of the overall business-to-business...

Persistent link: https://www.econbiz.de/10009452179