Intro -- Case Information Matrix -- Part I: Background -- Chapter 1: Introduction -- Overview -- Rationale -- Focus -- Methodology -- Contributions -- Plan of the Book -- Chapter 2: Understanding the Business Environment -- Introduction -- Physical and Geographic Environment -- The Social and...

Despite the importance of the service sectors in the world economy, research related to services only recently attracted the attention of marketers. As a result, far more research and writings have been concerned with goods than services. This would not really matter if the problems encountered...

The macro‐environment of the banking industry in Saudi Arabia is considered, the development of commercial banking is discussed, and present banking activities with regard to branches, services and promotion are examined. This comprehensive look at the Saudi bank marketing scene draws on the...

This article tests a number of channel behaviour hypotheses in a unique structural arrangement – the joint venture. The results indicate that goal disparity is a significant predictor of conflict and that perceived conflict is related to member satisfaction, manifest conflict, and desire for...

The use of sex and sexy illustrations in advertising is a subject that has been shunned by writers in fields such as communications, psychology, behavioural sciences, and even in the specific areas of consumer behaviour, marketing, and advertising. Although the current literature on consumer...