Habib, Ghazi; Yavas, Ugur; Kassem, Sami; Al‐Modaifer, … - In: International Journal of Bank Marketing 5 (1987) 2, pp. 20-32
The macro‐environment of the banking industry in Saudi Arabia is considered, the development of commercial banking is discussed, and present banking activities with regard to branches, services and promotion are examined. This comprehensive look at the Saudi bank marketing scene draws on the...