Purpose – The purpose of this paper is to highlight the ongoing misapplication of the Hofstede and GLOBE national …/methodology/approach – The methodology used by Hofstede and GLOBE in their calculation of national culture dimensions is discussed together with … the implications. Findings – The consequences of the national nature of the Hofstede and GLOBE national culture dimensions …

dimensions – long‐term orientation (LTO) and future orientation (FO) – in the national culture models of Hofstede and GLOBE … authors empirically examine the relationship of Hofstede LTO and GLOBE FO with secondary data from Hofstede, GLOBE, and the … World Values Survey. Findings – This paper shows that Hofstede LTO and GLOBE FO dimensions capture different aspects of time …