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An analysis of the syntactic complexity in service corporation brand slogans
Miller, Darryl W.; Toman, Marshall - In: Services marketing quarterly 36 (2015) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10010520737
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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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Banning tobacco sales at the retail pharmacy : natural evolution of drug store as responsible health provider or effective marketing strategy?
Lopez-Trigo, Paula; Khanfar, Nile M.; Alameddine, Sarah; … - In: Health marketing quarterly 32 (2015) 4, pp. 382-393
Persistent link: https://www.econbiz.de/10011428643
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Green green it's green they say : do green and sustainable products have more perceived value to the consumer and why
Mantz, Timothy; Mantz, Kathy - In: Journal of international business and economics : JIBE 14 (2014) 3, pp. 57-70
Persistent link: https://www.econbiz.de/10011283338
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Authoring the female entrepreneur while talking the discourse of work-family life balance
Gherardi, Silvia - In: International small business journal : researching … 33 (2015) 6, pp. 649-666
Persistent link: https://www.econbiz.de/10011341313
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Kurdola : product portfolio decision
Mukherjee, Jaydeep - In: Vision : the journal of business perspective 19 (2015) 1, pp. 58-64
Persistent link: https://www.econbiz.de/10011343465
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Positioning for international market segments in higher education : evidence from Saudi Arabia
Qandile, Yasine A.; Oganesyants, Natalia - In: Business education & accreditation : BEA 6 (2014) 2, pp. 61-69
Persistent link: https://www.econbiz.de/10010360327
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Creating organizational sustainability in social enterprises : the use of evidence-based positioning and market orientation
Shuayto, Nadia; Miklovich, Paul A. - In: Review of business & finance studies : RBFS 5 (2014) 2, pp. 109-115
Persistent link: https://www.econbiz.de/10010360994
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On being green and being enterprising : narrative and the ecopreneurial self
Phillips, Mary - In: Organization : the critical journal of organization, … 20 (2013) 6, pp. 794-817
Persistent link: https://www.econbiz.de/10010223086
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The nation brand molecule
Rojas-Méndez, José - In: The journal of product & brand management 22 (2013) 7, pp. 462-472
Persistent link: https://www.econbiz.de/10010225101