Market oriented FDI is very strongly affected by channel member conditions that exist in the home country. One of the crucial aspects of channel management is channel member satisfaction. The current study was undertaken with the objective of studying these factors which influence channel member...

The purpose of the current study is to highlight the area visual image mix across different stages of tourist area life cycle (TALC) and explore the relationship between these two variables. In order to achieve this objective, Indian states were chosen as the unit analysis. The results of the...

Indian banking sector is one of the fastest growing sectors. The banks in order to realize their true potential and overcome the bottlenecks posed by inseparability are trying to introduce products based on innovative technologies: Banking Smart. These help banks cater to “Customerization”...

Purchase intention of customers has baffled many researchers for decades, and as such in an attempt to effectively influence purchase intention, researchers frequently study it. Purchase intention is influenced by cognitive dissonance, which in turn is influenced by a factor known as Perceived...

Purpose - Advertisements are first point of contact a marketer has with a prospective consumer. It is at this stage that a marketer gets an opportunity to leave an impression in the minds of a reader and differentiate a reader from a prospective customer. Marketers achieve this objective with...