In an attempt to influence their pace of development, developing countries around the world try and influence the rate of investment (especially foreign investments) in their country. These countries attempt to influence investor decisions by matching and changing their portfolio with that of...

Purpose - Advertisements are first point of contact a marketer has with a prospective consumer. It is at this stage that a marketer gets an opportunity to leave an impression in the minds of a reader and differentiate a reader from a prospective customer. Marketers achieve this objective with...

This study explores role of organizational functioning variables i.e. job satisfaction and organizational commitment of customer-contact employees (CCE) as predictors of organizational outcome i.e. service quality, in the hotel industry. This study expands the organizational commitment dimension...

Increase in the popularity of social networking and blogging sites has attracted the interest of the marketers and communication strategists, who forever are searching for new means of advertising. Advertising on these sites in the developed economies has been very successful and has led to...

This study investigates the relationship between retirement planning and succession planning in the family businesses in India across gender. Data was collected from 80 i.e. 40 female and 40 male CEOs of small and medium sized family businesses in India with help of a structured self...

For past few decades channel relationships and its management has been the focus of academic research. The interest of researchers and marketers was on relationship building and development, and many marketing scholars have recognized the need for a comprehensive examination of the relationship...

The study examines the Indian tourism Industry for both structure conduct performance and efficiency structure hypotheses. The two hypotheses are tested on basis of data collected from Prowess for a period 2011-2015. Two measures of performance were utilized i.e. return on Assets (ROA) and...

The present study is an attempt to understand the effect of ‘made in label’ on product evaluation in apparels industry across India, China and USA. Though past research has established that country of origin affects product evaluations, the present study extends the argument to establish the...

“Make in India” campaign relies on attracting FDI into India to reap advantages of spill over effects. However, “Make in India” is a sales campaign and builds on earlier policy direction and decision which have been put in place at state government level. Major weakness of the campaign...

Market oriented FDI is very strongly affected by channel member conditions that exist in the home country. One of the crucial aspects of channel management is channel member satisfaction. The current study was undertaken with the objective of studying these factors which influence channel member...