This study explores role of organizational functioning variables i.e. job satisfaction and organizational commitment of customer-contact employees (CCE) as predictors of organizational outcome i.e. service quality, in the hotel industry. This study expands the organizational commitment dimension...

The present study is an attempt to understand the effect of ‘made in label’ on product evaluation in apparels industry across India, China and USA. Though past research has established that country of origin affects product evaluations, the present study extends the argument to establish the...

“Make in India” campaign relies on attracting FDI into India to reap advantages of spill over effects. However, “Make in India” is a sales campaign and builds on earlier policy direction and decision which have been put in place at state government level. Major weakness of the campaign...

Present study tests the conceptual model which states that to ensure a successful service recovery, a service firm should communicate effectively with the aggrieved customer, be empathetic, provide feedback, offer an explanation of what went wrong, empower employees who receive complaints to...

In an attempt to influence their pace of development, developing countries around the world try and influence the rate of investment (especially foreign investments) in their country. These countries attempt to influence investor decisions by matching and changing their portfolio with that of...

The study examines the Indian tourism Industry for both structure conduct performance and efficiency structure hypotheses. The two hypotheses are tested on basis of data collected from Prowess for a period 2011-2015. Two measures of performance were utilized i.e. return on Assets (ROA) and...

Increase in the popularity of social networking and blogging sites has attracted the interest of the marketers and communication strategists, who forever are searching for new means of advertising. Advertising on these sites in the developed economies has been very successful and has led to...

This study investigates the relationship between retirement planning and succession planning in the family businesses in India across gender. Data was collected from 80 i.e. 40 female and 40 male CEOs of small and medium sized family businesses in India with help of a structured self...

For past few decades channel relationships and its management has been the focus of academic research. The interest of researchers and marketers was on relationship building and development, and many marketing scholars have recognized the need for a comprehensive examination of the relationship...

Even today Agriculture is the principle occupation in India. It is not only the major employer in Indian economy but also a major contributor to India’s GDP. However, in recent past the growth rate of agriculture productivity has decreased. In order to increase the growth rate of agricultural...