sales people and analysts of customer behaviour. Findings – St Paul was a very successful power seller, but, differing from … deeply convinced of the product, i.e. Christianity. Sales people can learn from St Paul, that big ticket sale will only work … in the long run if combined with ethical sales behaviour. If sales organisations do not believe in the products they sell …

Risks and uncertainties inherent in the Internet often deter consumers from using it as a shopping channel. Companies … customer services representatives for help. This paper analyses four aspects of running a business – trust, quality, value, and … risk – in an Internet setting and offers three solutions. While there is no complete guarantee of sustainability and …