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Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Rageh, Ahmed; Melewar, T. C.; Woodside, Arch G. - In: Qualitative market research : an international journal 16 (2013) 2, pp. 126-149
Persistent link: https://www.econbiz.de/10009754937
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Cultural diversity and marketing transactions : are market integration, large community size, and world religions necessary for fairness in ephemeral exchanges?
Woodside, Arch G.; Zhang, Mann - In: Psychology & marketing 30 (2013) 3, pp. 263-276
Persistent link: https://www.econbiz.de/10009728497
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Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen; Woodside, Arch G. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
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Structure and process modeling of seemingly unstructured leisure-travel decisions and behavior
Martin, Drew; Woodside, Arch G. - In: International journal of contemporary hospitality management 24 (2012) 6, pp. 855-872
Persistent link: https://www.econbiz.de/10009666706
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The high stakes of sweepstakes : too much of a good thing can demotivate digital consumers
Wilcox, Caroline; Woodside, Arch G. - In: Journal of advertising research 52 (2012) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10009618400
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Getting better at sensemaking
Woodside, Arch G. (contributor) - 2000
This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behaviors;...
Persistent link: https://www.econbiz.de/10009628292
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Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh; Melewar, T. C.; Lim, Lynn; … - In: The marketing review 11 (2011) 3, pp. 205-225
Persistent link: https://www.econbiz.de/10009408590
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Problem gamblers' harsh gaze on casino services
Prentice, Catherine; Woodside, Arch G. - In: Psychology & marketing 30 (2013) 12, pp. 1108-1123
Persistent link: https://www.econbiz.de/10010232490
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How contextual cues impact response and conversion rates of online surveys
Pan, Bing; Woodside, Arch G.; Meng, Fang - In: Journal of travel research : a quarterly publication of … 53 (2014) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10010235907
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Triple sense-making of findings from marketing experiments using the dominant variable based-logic, case-based logic, and isomorphic modeling
Woodside, Arch G.; Schpektor, Alexandre; Xia, Xin - In: International journal of business and economics 12 (2013) 2, pp. 131-153
Persistent link: https://www.econbiz.de/10010236041