Narrow search
Showing 111 - 120 of 445
Cover Image
Causal recipes sufficient for identifying market gurus versus mavens
Chung, Miri; Woodside, Arch G. - In: Fuzzy methods for customer relationship management and …, (pp. 312-331). 2012
Persistent link: https://www.econbiz.de/10009703866
Cover Image
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Cover Image
Perspectives on tourism management as covered by Woodside and Martin
Wu, Wu-chung; Leong, Aliana Man-wai; Huan, Tzung-cheng - In: Journal of business research : JBR 64 (2011) 10, pp. 1131-1136
Persistent link: https://www.econbiz.de/10009270567
Cover Image
Organizational culture, business-to-business relationships, and interfirm networks
Woodside, Arch G. (ed.) - 2010 - 1st ed.
Persistent link: https://www.econbiz.de/10009296079
Cover Image
Dynamic pricing in regulated automobile insurance markets with heterogeneous insurers : strategies nice versus nasty for customers
Li, Chu-shiu; Chih Hao Lin; Liu, Chwen-chi; Woodside, … - In: Journal of business research : JBR 65 (2012) 7, pp. 968-976
Persistent link: https://www.econbiz.de/10009562213
Cover Image
Tourism sensemaking : strategies to give meaning to experience
Woodside, Arch G. (contributor) - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10009383102
Cover Image
Customer value : theory, research, and practice
Woodside, Arch G.; Golfetto, Francesca; Gibbert, Michael - In: Creating and managing superior customer value, (pp. 3-25). 2009
Persistent link: https://www.econbiz.de/10003826391
Cover Image
Decision system analysis of advertising agency decisions
Na, Woonbong; Marshall, Roger; Woodside, Arch G. - In: Qualitative market research : an international journal 12 (2009) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10003843698
Cover Image
When consumers and brands talk : storytelling theory and research in psychology and marketing
Woodside, Arch G.; Sood, Suresh; Miller, Kenneth E. - In: Psychology & marketing 25 (2008) 2, pp. 97-145
Persistent link: https://www.econbiz.de/10003735801