distortive advertising. Buyers read advertising, screen for quality of each good, choose prices optimally and provide a numeraire … of buyers determines the total presence of the numeraire good. An advertising attention function adjusts how buyers pay … price effect which is adjusted for. Search costs for choosiness are introduced for buyers screening for quality, which …

appropriate contraceptive product reduces the probability of a pregnancy occurring due to sexual intercourse. Marketing of … contraceptives to rural buyers is not only a challenge to the marketers but to the manufacturers, communicators, national planners … buyers' perception towards such products. …

farmers. The panels and discussions provide information about USDA programs and marketing issues and serve as forums for … attendees to share experiences and learn from food and agriculture experts. This session, organized by the AMS Marketing … takes to work successfully with wholesale produce buyers. The panel featured food industry experts from across the food …

has been used to examine the role of trade shows within marketing. Reviews the extant literature and develops a new …

Advances the case for a new marketing paradigm: a paradigm that is driven by the needs of the market, rather than the … disposition” ‐ the process undertaken by buyers when sourcing a product or service. Argues that the disposition of the buyer … marketing mix to enable a supplier or provider to achieve a more detailed understanding of the buying process, and ultimately of …