Brandon‐Jones, Alistair; Ramsay, John; Wagner, Beverly - In: International Journal of Operations & Production Management 30 (2010) 5, pp. 453-487
Purpose – The purpose of this paper is to explore the nature of buyers' attitudes towards the partial consensus … extent to which buyers display an awareness of, and willingness to respond positively to, supplier needs, wants and … marketing researchers seeking to assist organisations‐as‐suppliers. This research is intended to help companies improve their …