Purpose – The authors propose to reply to the comment by Mario Rese on the article “The explanatory foundations of relationship marketing theory.” Design/methodology/approach – This paper provides a critical analysis. Findings – The comment of Rese has misspecified the major problems...

Purpose – This paper seeks to explicate a dynamic theory of competition, i.e. the resource‐advantage theory of competition, with the aim of developing a theoretical foundation for the eclectic paradigm of foreign production. Design/methodology/approach – The paper is conceptual in...