Purpose – Corporate communications and music seem unlikely bedfellows. Increasingly, businesses are turning to non‐traditional methods to create competitive advantage. This case study demonstrates how such alliances can reveal new opportunities for creating sustainable differentiation in the...

Purpose – To convey the potential of hidden benefits in well‐selected arts‐based training – in this particular instance, theatrically‐based training. Design/methodology/approach – A leading international consultancy put numerous vice presidents through training with The Actors...

Purpose – This paper demonstrates how effectively developing visual skills from observing and analyzing works of art applies in developing leadership skills and examines one application where these artistic skills are viewed as specific thinking skills that are regularly used in new product...

<Emphasis Type="Bold">Objective: To develop a Markov model that allows the cost effectiveness of interventions in patients with chronic obstructive pulmonary disease (COPD) to be estimated, and to apply the model to investigate the cost effectiveness of an inhaled corticosteroid/long-acting β<Subscript>2</Subscript>-adrenoceptor agonist...</subscript></emphasis>