Appreciative inquiry : unleashing a positive revolution of organizational change and development / Tanusree Chakraborty, Rajalakshmi School of Business, India, Nandita Mishra, Chetana's Institute of Management & Research, India -- Internal marketing and psychological ownership / Jyoti Kukreja,...

Cover -- Advance Praise -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Illustrations -- The Players -- About the Author -- TLS Continuum Acronyms -- Introduction -- 1: The Crisis -- Notes -- 2: The Conversation -- 3: The Meeting -- Notes -- 4: Mirror vs. the Window...

The area of digital transformation is increasingly drawing the attention of academicians and professionals. However, its relationship with business strategy has not been explored in the literature. To this end, we review the literature and develop a theoretical framework, firmly grounded in...