Homburg, Christian; Schäfer, Heiko; Schneider, Janna - 2012 - Softcover reprint
This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of … sophistication in practice. This book considers the sales performance of an organization at a very high, strategic level and offers … specific guidance in managing not just a few direct reports but an entire organization's sales function. The book includes many …
