Purpose – Chief strategy officers (CSOs) or other executives in similar roles have a range of responsibilities in the organization, often including communicating corporate strategy to key stakeholders, promoting decision making that sustains change and engendering commitment to strategic...

Purpose – This article describes emerging trends in the usage of new media – internet, mobile broadband, e‐commerce, internet‐enabled entertainment, social networking and others – and outlines implications for commercial companies seeking to communicate more effectively with their...

Purpose – The purpose of this paper is to discuss how many successful businesses become trapped by the history of success with their existing business models and find it very difficult to acknowledge new threats to their businesses. The article includes examples from the automotive, aerospace...

Purpose – This article discusses the use of consultants in helping set business strategy. Starting with the perspective that many consultants end up not delivering good value for companies seeking help with their strategy, this article considers some of the causes of unfulfilled expectations...

Purpose – This article discusses one approach to innovation involving changing the way a product is delivered to customers. Building on the work of Kim and Mauborgne in the book Blue Ocean Strategy , Jackson acknowledges the appeal new product concepts with limited competition in “Blue...

Purpose – This paper aims to discuss an approach to strengthening sales and customer relationships by making it easier for customers to buy from you. Design/methodology/approach – Building on the work of Richard H. Thaler and Cass R. Sunstein in the book Nudge , the paper acknowledges the...

Purpose – Many great strategies fail to deliver any value for the simple reason that they never get implemented. This article discusses some of the barriers to organizational change and proposes six tactics that can help organizations get from an unimplemented strategy to an implemented one....

Purpose – Most business organizations put lots of thought and effort into how to sell and deliver to customers a product or service that meets their needs at a particular point in time. But they often neglect to think about what is important to the customer to get the most value from the...

Purpose – Most business leaders are aware of the success and high market valuations associated with internet networking businesses such as Facebook and LinkedIn. But they often fail to apply the lessons from the success of these businesses to their own brick and mortar operations. This article...

Purpose – The author has previously written about the concept of “strategic market position.” Simply stated, SMP is a strategic discipline which ties together the principles of customer preference, producer economics, and corporate finance and helps companies understand when and how...