Matzler, Kurt; Bailom, Franz; Friedrich von den Eichen, … - In: Journal of Business Strategy 34 (2013) 2, pp. 30-37
Purpose – This article aims to examine the concept of business model innovation and to discuss the design of the key elements. Based on a detailed case study of Nespresso, it seeks to outline how business model innovation can be implemented successfully. Design/methodology/approach – Based...