Steinhöfel, Erik; Hussinki, Henri; Breunig, Karl Joachim - In: Journal of business models : JOBM 10 (2022) 2, pp. 110-128
Purpose: The aim of this conceptual study is bridging established theory on maturity models and business model innovation. The paper identifies boundary conditions and necessary steps for the design of an integrated maturity model for business model innovation. This contribution establishes a...