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Purpose – The purpose of this paper is to presents a conceptual framework for a value-based monitoring system that serves as the core element for heritage conservation planning of World Heritage Sites. It reports on the early stage of heritage management research within the PRECOM3OS...
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Ganz im Sinne der Zeitschrift HMD – Praxis der Wirtschaftsinformatik existiert in Deutschland neben anderen Ausrichtungen auch eine explizit auf Praxisorientierung ausgerichtete Wirtschaftsinformatikforschung. Dieser Beitrag behandelt aus verschiedenen Blickwinkeln deren Entwicklungen und...
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Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in...
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