Crane, Andrew; Desmond, John - In: European Journal of Marketing 36 (2002) 5/6, pp. 548-569
Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical model for marketing …. While the societal marketing concept has attracted its adherents and critics, the literature on societal marketing has … the moral basis of societal marketing more explicit, this article primarily seeks to offer a moral critique of the …