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Marketing and Consumer Identity in Multicultural America
Kelley, Craig A. - In: Journal of Consumer Marketing 18 (2001) 6, pp. 534-542
Persistent link: https://www.econbiz.de/10014849611
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Asian‐American consumers as a unique market segment: fact or fallacy?
Kaufman‐Scarborough, Carol - In: Journal of Consumer Marketing 17 (2000) 3, pp. 249-262
The Asian‐American consumer group is thought to be the fastest‐growing market in the USA. Asian‐Americans are thought …
Persistent link: https://www.econbiz.de/10014848229
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Effect of assimilation on consumer susceptibility to interpersonal influence
D’Rozario, Denver; Choudhury, Pravat K. - In: Journal of Consumer Marketing 17 (2000) 4, pp. 290-307
The impact of assimilation on a consumer’s susceptibility to interpersonal influence is assessed in samples of first‐generation Armenian and Chinese immigrants to the US. We find that: (a) Chinese immigrants are more susceptible to interpersonal influence than are Anglo‐Americans who in...
Persistent link: https://www.econbiz.de/10014848231
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Ethnic response to couponing: a motivational perspective
Green, Corliss L. - In: Journal of Consumer Marketing 13 (1996) 2, pp. 14-25
are currently being challenged to understand the complexities of ethnic markets as they grow in numbers throughout the USA …
Persistent link: https://www.econbiz.de/10014849139
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It’s who you know: intracultural differences in ethnic product consumption
Chung, Ed; Fischer, Eileen - In: Journal of Consumer Marketing 16 (1999) 5, pp. 482-501
Reports a study of 214 Chinese Canadian consumers across eight product categories. This study shows that intracultural differences in consumer behavior are inadequately explained by the psychological construct of ethnic identification, and that additional explanatory power is achieved when...
Persistent link: https://www.econbiz.de/10014849253
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Hispanic versus Anglo male dominance in purchase decisions
Ogden, Denise T. - In: Journal of Product & Brand Management 14 (2005) 2, pp. 98-105
Purpose – Aims to determine whether the level of acculturation experienced by Hispanics influences purchase decisions (brand, location, paint color) of household paint. Design/methodology/approach – A telephone survey was conducted to determine the extent to which husbands influenced the...
Persistent link: https://www.econbiz.de/10014895837
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US‐Chilean mirrors: shoppers in two countries
Nicholls, J.A.F.; Li, Fuan; Mandokovic, Tomislav; … - In: Journal of Consumer Marketing 17 (2000) 2, pp. 106-119
Compares the shopping behavior of Chilean consumers with those in the USA. Chilean mall visits were driven, first and … foremost, by purchase; in contrast, consumers in the USA visited their mall for more diverse reasons, largely revolving around … Chile and the USA left their respective malls, at least four‐fifths of each group had made some kind of purchase, whatever …
Persistent link: https://www.econbiz.de/10014848221
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The International Consumerist Movement
Straver, Will - In: European Journal of Marketing 11 (1977) 2, pp. 86-118
USA and the consumerist movement there, looking at various public interest groups active in the USA. Addresses the …
Persistent link: https://www.econbiz.de/10014725156
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Consumer demand for online food retailing: is it really a supply side issue?
Morganosky, Michelle A.; Cude, Brenda J. - In: International Journal of Retail & Distribution Management 30 (2002) 10, pp. 451-458
In this paper we analyze consumer demand for and acceptance of online food retailing using longitudinal data collected in three studies (1998, 1999, and 2001). Information reported is from online food shoppers in ten US markets. Comparisons of results from each of the three studies is presented...
Persistent link: https://www.econbiz.de/10014803036
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An investigation of retail shopping situations
Stoltman Fred W. Morgan, Jeffrey J.; Anglin, Linda K. - In: International Journal of Retail & Distribution Management 27 (1999) 4, pp. 145-153
Previous situational influence research has focused primarily on consumption/usage behavior leaving many unanswered questions with respect to the nature of this influence on shopping/purchase behavior. The present study, in an application of Magnusson’s interactionist framework, investigates...
Persistent link: https://www.econbiz.de/10014803919