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“Postmodern” versus “long‐standing” cultural narratives in consumer behavior: an empirical study of NetGirl online
Gould, Stephen J.; Lerman, Dawn B. - In: European Journal of Marketing 32 (1998) 7/8, pp. 644-654
In recent research, two views of the possible postmodern consumer have emerged. One view, advanced by Firat and Venkatesh, postulates that the consumer has increased expressive flexibility and is therefore liberated from prior ideologically‐created restraints. A second view, provided by...
Persistent link: https://www.econbiz.de/10014723277
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Strategies for Implementing Integrated Marketing Communications
Aylesworth, Andy - In: Journal of Consumer Marketing 16 (1999) 4, pp. 1-4
Persistent link: https://www.econbiz.de/10014849537
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Communication and diffusion processes in industrial markets
Webster, F. - In: European Journal of Marketing 5 (1971) 4, pp. 178-188
Investigates communication and diffusion theory in the industrial sector, an area seldom considered. Examines the evidence from consumer markets and then goes on to extend these approaches for industrial marketing. States that the theory of diffusion of innovations should be modified for...
Persistent link: https://www.econbiz.de/10014725328
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Is industrial marketing different?
Smallbone, D.W. - In: European Journal of Marketing 3 (1969) 2, pp. 120-122
Attempts to demonstrate the shallowness of any approach that attempts to show that industrial marketing is wholly different from any form of marketing. Posits that, on the other hand, there are some clearly definable differences, but it is only through perceiving the whole that industrial...
Persistent link: https://www.econbiz.de/10014725370
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The innovation supply chain
Desbarats, Gus - In: Supply Chain Management: An International Journal 4 (1999) 1, pp. 7-10
Outlines the problems involved when marketing to consumers in mature markets. Emphasises the need to build a direct knowledge of their consumers and to differentiate the service, product and brand from those of competitors. Asserts that small, distinct service experiences will combine to create...
Persistent link: https://www.econbiz.de/10015008796
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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Who owns the online consumer?
Prabhaker, Paul R. - In: Journal of Consumer Marketing 17 (2000) 2, pp. 158-171
be proactive in maximizing the gains. Clearly, businesses that add value to their offerings by leveraging Internet …
Persistent link: https://www.econbiz.de/10014848224
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Selling home entertainment on the Internet: an overview of a dynamic marketplace
McQuitty, Shaun; Peterson, Robin T. - In: Journal of Consumer Marketing 17 (2000) 3, pp. 233-248
Provides a perspective on the utilization of the Internet in the consumer electronics market. A preliminary examination … for insights regarding consumer use of the Internet and Web page design. Generalizations regarding the consumer …
Persistent link: https://www.econbiz.de/10014848228
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A phenomenological investigation of Internet usage among older individuals
Trocchia, Philip J.; Janda, Swinder - In: Journal of Consumer Marketing 17 (2000) 7, pp. 605-616
Older consumers comprise a growing but under‐represented segment of Internet users. However, compared to many younger … marketers of Internet related products and services. In order to better understand older individuals’ attitudes and motivations … concerning Internet usage, phenomenological interviews were conducted among six Internet users and six non‐users. From the emic …
Persistent link: https://www.econbiz.de/10014848247
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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
Vander Schee, Brian A. - In: Journal of Consumer Marketing 26 (2009) 4, pp. 305-306
Persistent link: https://www.econbiz.de/10014848740