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Purpose – Direct‐to‐consumer advertising (DTCA) is a pervasive element in society today. Consumers have responded … is to examine direct‐to‐consumer prescription drug advertising issues among younger adults as both consumers and …
Persistent link: https://www.econbiz.de/10014848493
Information and communication technologies (ICT) for health or eHealth solutions hold great potential for generating systemic efficiencies by strengthening five critical pillars of a health system: human resources for health, supply chain management, health care financing, governance and service...
Persistent link: https://www.econbiz.de/10011203188
The misguided effort to change the smoking behavior of college students using the same anti‐smoking messages created for young teens apparently stems from the misplaced marketing belief that ads designed to prevent young teens from smoking can also effectively encourage college‐student...
Persistent link: https://www.econbiz.de/10014848389
Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the...
Persistent link: https://www.econbiz.de/10012044434
An extensive body of literature exists about HIV/AIDS prevention methods and programs promoting condom use in sub-Saharan Africa; however, there is a dearth of research investigating condom distribution in the region. In order to address some of the gaps in the literature about obstacles to condom...
Persistent link: https://www.econbiz.de/10009439013
This study presents two case studies, each on a current initiative of contracting for primary health services in Brazil, one for the state of Bahia, the other for the city of Rio de Janeiro. The two initiatives are not linked and their implementation has independently sprung from a search for...
Persistent link: https://www.econbiz.de/10010937830
Considerable progress has been made towards the achievement of the Millennium Development Goals (MDGs) since 1990. Although advances in improving MDG 4 and MDG 5a (reducing child and maternal mortality, respectively) have been made, progress is some countries have been insufficient. While some...
Persistent link: https://www.econbiz.de/10010939267
This paper examines the relationship between health aid and infant mortality, using data from 118 countries between 1973 and 2004. Health aid has a statistically significant effect on infant mortality: doubling per capita health aid is associated with a 2 percent reduction in the infant...
Persistent link: https://www.econbiz.de/10005263717
Countries vary widely with respect to the share of government spending on health, a metric that can serve as a proxy for the extent to which health is prioritized by governments. World Health Organization (WHO) data estimate that, in 2011, health's share of aggregate government expenditure in...
Persistent link: https://www.econbiz.de/10010754596
The objective of this review was to study where community-based family planning and nutrition programs have been integrated, how this has been accomplished, and what the results have been. Although family planning is a nontraditional intervention in community-based nutrition programs, it can...
Persistent link: https://www.econbiz.de/10010754598