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Brand passion : antecedents and consequences
Albert, Noel; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 66 (2013) 7, pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
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Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc; Merunka, Dwight - In: Journal of business research : JBR 67 (2014) 7, pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
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Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk; Shrum, L. J.; Merunka, Dwight; Barnier, … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
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The impact of customer-company identification on consumer reactions to new corporate initiatives : the case of brand extensions
Ashraf, Rohail; Merunka, Dwight - In: Marketing intelligence & planning 31 (2013) 5, pp. 489-507
Persistent link: https://www.econbiz.de/10010127916
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Effects of nationality, gender, and religiosity on business-related ethicality
Peterson, Robert A.; Albaum, Gerald S.; Merunka, Dwight; … - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 573-587
Persistent link: https://www.econbiz.de/10008698293
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Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela; Merunka, Dwight; Akram, Muhammad Shakaib - In: International journal of emerging markets 6 (2011) 4, pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
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The use of territory of origin as a branding tool
Zhang, Mohua; Merunka, Dwight - In: Global business and organizational excellence : a … 34 (2014/15) 1, pp. 32-40
Persistent link: https://www.econbiz.de/10010465578
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The impact of corporate social responsibility on organizational commitment : exploring multiple mediation mechanisms
Farooq, Omer; Payaud, Marielle; Merunka, Dwight; … - In: Journal of business ethics : JOBE 125 (2014) 4, pp. 563-580
Persistent link: https://www.econbiz.de/10010442288
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When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
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Role of brand love in consumer brand relationships
Albert, Noël; Merunka, Dwight - In: Consumer brand relationships : meaning, measuring, managing, (pp. 15-30). 2015
Persistent link: https://www.econbiz.de/10011279727