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Melewar, T C; Badal, E; Small, J - 2005

This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....

Persistent link: https://www.econbiz.de/10009465504

The Chinese consumer market : opportunities and risks

Tang, Lei - 2009

Persistent link: https://www.econbiz.de/10003458206

The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator

Chuang, Shih-chieh; Tsai, Chia-ching; Cheng, Yin-hui; … - In: Journal of business and psychology 24 (2009) 4, pp. 485-491

Persistent link: https://www.econbiz.de/10003934773

Durable goods monopoly with uninformed consumers

Harrington, Joseph Emmett - 1992 - Rev

Persistent link: https://www.econbiz.de/10000910212

The consumer revolution, 1650-1800

Kwass, Michael - 2022

"The production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is seen as … increasingly controversial. Movements for sustainable and ethical consumerism are gaining momentum alongside an awareness of how …

Persistent link: https://www.econbiz.de/10012659770

Subskriptionsmodelle im Handel : wie Subskriptionen den Konsum automatisieren

Bischof, Severin Friedrich; Rudolph, Thomas - 2020

Konsumenten wählen im Zuge der Digitalisierung immer öfter Subskriptionen bzw. Abonnements, um ihre Einkäufe zu automatisieren. Im Mittelpunkt des essentials von Severin Friedrich Bischof und Thomas Rudolph stehen Subskriptionen für Konsumgüter, die von Konsumenten in der Vergangenheit in...