Machine generated contents note: Preface ix -- Acknowledgments xii --1 Before consumerism 1 --PART I : The emergence of … consumerism in the West 13 -- 2 The emergence of consumerism 15 -- 3 The first causes of consumerism 25 -- 4 Consumerism across … the Atlantic: an early imitation 37 -- 5 The explosion of consumerism in Western Europe and the United States 44 -- 6 The …

and rationality), drawing upon the studies of cognitive psychology and behavioural economics concerning consumers … consumer, which requires consumers an overly demanding standard of rationality and information without dedicating much …

and consumers' choices. In this setting, the effect of a change in fees on the equilibrium prices and quantities is … nontrivial: Under unbiased advice, the reduction of the commission for one product induces consumers to purchase this product …