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How to avoid customers leaving: the case of the Estonian telecommunication industry

Kuusik, Andres; Varblane, Urmas - In: Baltic Journal of Management 4 (2009) 1, pp. 66-79

Purpose – The purpose of this paper is to show that the major factors affecting loyalty are dependant on the level of loyalty of customers. Design/methodology/approach – A model of relationship between factors of loyalty and loyalty levels of customers was constructed and tested on the...

Persistent link: https://www.econbiz.de/10014685524

Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004

The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated in the literature. This research investigated two models involving the linkages between service quality, satisfaction, perceived value, repurchase intention and willingness to...

Persistent link: https://www.econbiz.de/10009484485

Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty

Bhat, Suhail Ahmad; Darzi, Mushtag Ahmad - In: The international journal of bank marketing : IJBM 34 (2016) 3, pp. 388-410

Persistent link: https://www.econbiz.de/10011593782

Using private label credit cards as a loyalty tool

Ferguson, Rick - In: Journal of Consumer Marketing 23 (2006) 7, pp. 374-378

Purpose – The purpose of this paper is to examine the effectiveness of retail private‐label credit cards in a crowded marketplace. It offers ideas, citing examples from successful retailers, for improving the effectiveness of credit cards as a loyalty tool. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014848554

Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing

Ferguson, Rick - In: Journal of Consumer Marketing 25 (2008) 3, pp. 179-182

Purpose – The purpose of this paper is to study examples of emerging marketing trends like word‐of‐mouth and viral marketing, and attempt to determine their measurability in terms of return on investment (ROI). Design/methodology/approach – The study examines real life campaigns from...

Persistent link: https://www.econbiz.de/10014848657

Antecedents and consequences of customer retention and loyalty orientation in Romanian telecommunications market

Hnatiuc, Cristian; Mihoc, Florin - In: The changing business landscape of Romania : lessons …, (pp. 285-304). 2013

Persistent link: https://www.econbiz.de/10010386881

Exploring the mediated and moderated effects of operator service quality on customer retention : evidence from Taiwan's mobile market

Chen, Chun-mei - In: Journal of management research 9 (2017) 4, pp. 21-42

Persistent link: https://www.econbiz.de/10011745686

The Impact of Regulation on Innovation and Choice in Wireless Communications

Ehrlich, Everett M.; Eisenach, Jeffrey A.; Leighton, … - In: Review of Network Economics 9 (2010) 1

Proposals to increase regulation of mobile wireless services, for example, by applying net neutrality" regulation, are … not present in wireless markets. Hence, the proposed regulations cannot be justified on grounds of market failure. Rather … than increasing innovation and consumer choice, as promised, they would severely disrupt the wireless sector's highly …

Persistent link: https://www.econbiz.de/10014619159

The changing pattern of telecom sector in India

Yadagiri, M.; Rajaram, B. - In: GITAM journal of management : a quarterly publication … 17 (2019) 3, pp. 39-67

Persistent link: https://www.econbiz.de/10012392192

IT and sustainability : new strategies for reducing carbon emissions and resource usage in transportation

Funk, Jeffrey L. - In: Telecommunications policy : the international journal … 39 (2015) 10, pp. 861-874

Persistent link: https://www.econbiz.de/10011575008

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