Wine is a product, in which heterogeneous facets are marketed abundantly. Quality selections like origin, ratings, sustainable productions are (increasingly) important to the sector. Little is known about how and when the common quality scale interferes with other quality attributes and how...

Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the...

Niche marketing isn't surprisingly still a completely formalized idea. While the niche concept is to be considered quite clearly defined, little has been said about the connected management rules that have to be significantly different from the volume markets'ones. The article, through the...

В статье анализируются возможности расширения ритейла за счет региональной составляющей населения России. Данная проблема рассматривается в аспекте апологии...

Рассматривается переход от маркетинга взаимоотношений с потребителями к маркетингу от потребителя и процесс управления на основе маркетинга от потребителей....

In contemporary consumer culture, products and brands carry cultural value that defines consumers and their relationships to their environments. To be effective in consumer marketing, electronic commerce must communicate cultural value by creating cultural presence in virtual environments that...