Browne, Beverly A.; Kaldenberg, Dennis; Browne, William G. - In: Journal of Marketing for Higher Education 9 (1998) 1, pp. 39-52
<title>ABSTRACT</title> The study examined relationships between ratings of college services and program quality among 57 pairs of parents and students. The study revealed that the relationships between parent and student ratings of the institution were relatively small. However, parents who believed that they...