Chaniotakis, Ioannis E.; Lymperopoulos, Constantine; … - In: Journal of Product & Brand Management 19 (2010) 5, pp. 327-334
consumers' intentions to buy an own‐label premium food product. More specifically, this study focuses on the case of own … area of Athens, Greece. The research questionnaire was administered by means of personal interviews to 799 consumers …. Findings – Data analysis results, using structural equation modelling, showed that consumers' purchase intention is directly …