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The master of …": creating names for art history and the art market

Oosterlinck, Kim; Radermecker, Anne-Sophie - 2018

Persistent link: https://www.econbiz.de/10011824109

Effect of sales on brand loyalty

Huang, Rui; Perloff, Jeffrey M.; Villas-Boas, Sofia B - Department of Agricultural and Resource Economics, … - 2006

Persistent link: https://www.econbiz.de/10009646072

Macro-level perspective of consumer ethnocentrism: a panel data study in Turkey

Altintas, Murat Hakan; Harcar, Talha; Dulgeroglu, Ismail; … - In: World Review of Entrepreneurship, Management and … 7 (2011) 4, pp. 402-421

This article analyses the relationship between the main antecedents of and imports/GNP ratio as a subtle reflector of macro-level consumer ethnocentrism (CE). We constructed a model that reflects the macro level ethnocentrism in a domestic country. This ratio expresses the economy openness of a...

Persistent link: https://www.econbiz.de/10009353059

Creating brand personality with brand names

Klink, Richard; Athaide, Gerard - In: Marketing Letters 23 (2012) 1, pp. 109-117

Persistent link: https://www.econbiz.de/10010867850

"The Master of …": creating names for art history and the art market

Oosterlinck, Kim; Radermecker, Anne-Sophie - In: Journal of cultural economics 43 (2019) 1, pp. 57-95

Persistent link: https://www.econbiz.de/10012173369

Angelic brand name priming : saintly branded food influences brand healthfulness perceptions

Ilicic, Jasmina; Brennan, Stacey M. - In: European journal of marketing 57 (2023) 4, pp. 1099-1129

Persistent link: https://www.econbiz.de/10014252256

The connotative meanings of sound symbolism in brand names : a conceptual framework

Motoki, Kosuke; Park, Jaewoo; Pathak, Abhishek; Spence, … - In: Journal of business research : JBR 150 (2022), pp. 365-373

Persistent link: https://www.econbiz.de/10013365723

Peer influence on teenagers' preference for brand name food products : the mediation effect of peer identity

Zhang, Hongli; Li, Ruiqin; Veeck, Ann; Yu, Hongyan - In: International journal of consumer studies 46 (2022) 4, pp. 1099-1112

Persistent link: https://www.econbiz.de/10013328234

Creating luxury brand names in the hospitality and tourism sector : the role of sound symbolism in destination branding

Motoki, Kosuke; Park, Jaewoo; Pathak, Abhishek; Spence, … - In: Journal of destination marketing & management 30 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014458596

"Choozing" the best spelling : consumer response to unconventionally spelled brand names

Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905

Persistent link: https://www.econbiz.de/10014432738