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ARTICLES - The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
Till, Brian D.; Busler, Michael - In: Journal of advertising : official publication of the … 29 (2000) 3, pp. 1-14
Persistent link: https://www.econbiz.de/10008120073
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The role of proberly structured public-private partnerships in promoting economic development
Busler, Michael - In: World journal of entrepreneurship, management and … 10 (2014) 2, pp. 90-97
Persistent link: https://www.econbiz.de/10010493036
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Creativity and memory effects : recall, recognition, and an exploration of nontraditional media
Baack, Daniel W.; Wilson, Rick T.; Till, Brian D. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 85-94
Persistent link: https://www.econbiz.de/10003808343
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Signaling trust in print advertisements : an empirical investigation
Fisher, James E.; Till, Brian; Stanley, Sarah M. - In: Journal of marketing communications 16 (2010) 3, pp. 133-147
Persistent link: https://www.econbiz.de/10003980295
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In-store video advertising effectiveness : three new studies provide in-market field data
Yim, Mark Yi-cheon; Yoo, Seung-chul; Till, Brian; … - In: Journal of advertising research 50 (2010) 4, pp. 386-402
Persistent link: https://www.econbiz.de/10008857209
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Direct-to-consumer pharmaceutical advertising : building and testing a model for advertising effectiveness
Wilson, Rick T.; Till, Brian D. - In: Journal of advertising research 47 (2007) 3, pp. 270-282
Persistent link: https://www.econbiz.de/10003611006
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Airport advertising effectiveness
Wilson, Rick T.; Till, Brian D. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10003708167
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Comparing a customer-based brand equity scale with the implicit association test in examining consumer responses to brands
Priluck, Randi; Till, Brian - In: The journal of brand management : an international journal 17 (2009/10) 6, pp. 413-428
Persistent link: https://www.econbiz.de/10003980558
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Product placements in movies and on Broadway : a field study
Wilson, Rick T.; Till, Brian - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
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Enhancing brand image via sponsorship : strength of association effects
Zdravkovic, Srdan; Till, Brian - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 113-132
Persistent link: https://www.econbiz.de/10009510690