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Living in a celebrity‐mediated social world: the Chinese experience

Chan, Kara; Zhang, Cong - In: Young Consumers 8 (2007) 2, pp. 139-152

Purpose – The purpose of this paper is to examine the influence of peers and media celebrities on young people … advertising development when compared with most other Chinese cities. Practical implications – As the paper argues that … of influence of celebrities on materialistic value orientations. …

Persistent link: https://www.econbiz.de/10015044177

Determinants for materialism among adolescents in Singapore

La Ferle, Carrie; Chan, Kara - In: Young Consumers 9 (2008) 3, pp. 201-214

advertising viewing and responses to marketing promotions) as well as social influence factors (specifically influences from peers … and media celebrities) on adolescents' endorsement of materialistic values in Singapore. As the Asian culture is said to … scales. Findings – The paper finds imitation of media celebrities and perceived peer influence were positive predictors of …

Persistent link: https://www.econbiz.de/10015044204

“Bend it like Beckham”: the influence of sports celebrities on young adult consumers

Dix, Steve; Phau, Ian; Pougnet, Sonia - In: Young Consumers 11 (2010) 1, pp. 36-46

sports celebrities in advertising. Originality/value – Previous studies indicate that this potential influence and impact of …Purpose – The purpose of this paper is to investigate how sports celebrities can be perceived as role models and … word‐of‐mouth behaviour and brand loyalty. This confirms the assumption that sports celebrities are important socialisation …

Persistent link: https://www.econbiz.de/10015044239

Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

Chan, Kara; Leung Ng, Yu; Luk, Edwin K. - In: Young Consumers 14 (2013) 2, pp. 167-179

Purpose – Does celebrity endorsement work and how does it work among adolescents? This article aims to identity attributes of celebrity endorsers and attributes of celebrity endorsement advertisements that are most appealing to the adolescents. The article also seeks to examine adolescents'...

Persistent link: https://www.econbiz.de/10015044332

Sustainable behavior: The need of change in consumer and business attitudes and behavior

Gierszewska, Grażyna; Seretny, Marek - In: Foundations of Management 11 (2019) 1, pp. 197-208

Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the...

Persistent link: https://www.econbiz.de/10012601082

Sustainable behavior: the need of change in consumer and business attitudes and behavior

Gierszewska, Grażyna; Seretny, Marek - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 197-208

Persistent link: https://www.econbiz.de/10012125068

Do role models influence teenagers’ purchase intentions and behavior?

Martin, Craig A.; Bush, Alan J. - In: Journal of Consumer Marketing 17 (2000) 5, pp. 441-453

marketing and advertising managers seeking to improve their understanding of the ever‐growing adolescent consumer market. …

Persistent link: https://www.econbiz.de/10014848238

Marketing medical implants: new challenges and concerns

Mackert, Michael; Harrison, Tracie - In: Journal of Consumer Marketing 26 (2009) 1, pp. 4-5

logical extension of issues now debated on direct‐to‐consumer pharmaceutical advertising. Design …

Persistent link: https://www.econbiz.de/10014848703

Marketing to the Mind ‐ Right Brain Strategies for Advertising and Marketing

Smart, Denise T. - In: Journal of Consumer Marketing 15 (1998) 3, pp. 297-299

Persistent link: https://www.econbiz.de/10014849525

What Kids Buy and Why

Laidler, Patricia - In: Journal of Consumer Marketing 17 (2000) 4, pp. 358-372

Persistent link: https://www.econbiz.de/10014849570