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Reply of the authors of Farris, P., J. Olver, C. De Kluyver. 1989. The relationship between distribution and market share. 107–128 to commentaries Hughes, D. A. 1989. Commentary. 128 and Kruger, M. W., J. Dennerlein, A. Power. 1989. Commentary—Deciphering distribution effects. 129–130.