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All business is local : why place matters more than ever in a global, virtual world

Quelch, John A.; Jocz, Katherine E. - 2012

Persistent link: https://www.econbiz.de/10009502968

Marketing and democracy

Quelch, John A.; Jocz, Katherine E. - In: Handbook of marketing strategy, (pp. 470-483). 2012

Persistent link: https://www.econbiz.de/10009530833

Consumers, corporations and public health : a case-based approach to sustainable business

Quelch, John A. (ed.) - 2016 - First edition

Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez...

Persistent link: https://www.econbiz.de/10011435596

Should you address a colleague's erratic behavior?

Quelch, John A.; Knoop, Carin-Isabel; Gallo, Amy - In: Harvard business review : HBR 94 (2016) 5, pp. 109-114

Persistent link: https://www.econbiz.de/10011460062

Marketing and distribution strategies for international organizations

Pattison, John; Quelch, John A. - In: Intereconomics : review of European economic policy 14 (1979) 3, pp. 138-144

Recently international organizations as e.g. the International Monetary Fund or the GATT have increasingly been criticized particularly by developing countries. Even the creation of a kind of super-UNCTAD is under discussion. Other institutions are also subjected to increasing pressure to...

Persistent link: https://www.econbiz.de/10011554581

Kollege in Not

Quelch, John A.; Knoop, Carin-Isabel; Gallo, Amy - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 7, pp. 76-83

Persistent link: https://www.econbiz.de/10011536401

Government adoption of sales promotions : an initial appraisal

Quelch, John A.; Jocz, Katherine E. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 189-203

Persistent link: https://www.econbiz.de/10008759851

So funktioniert Marketing in der Rezession

Quelch, John A.; Jocz, Katherine E. - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 6, pp. 64-77

Persistent link: https://www.econbiz.de/10003840396

Nonstore Marketing: Renner oder Flop?

Quelch, John A.; Takeuchi, Hirotaka - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1982) 4, pp. 14-23

Persistent link: https://www.econbiz.de/10003657087

Consumer products warranties : perspectives and issues

Kennedy, John R.; Pearce, Michael R.; Quelch, John A. - In: Macromarketing: a Canadian perspective, (pp. 251-272). 1980

Persistent link: https://www.econbiz.de/10002202749