Sport events have become an important component of many city marketing plans. Media coverage is believed to increase awareness of the host city. This study reports the results of a content analysis of 2002 NCAA Women's Final Four telecasts. Event logos provide the most exposure for the host...

Structural change in rural areas has led to a differentiation in the ranges of experience of rural life. Within generally prosperous localities, some individuals may be unable to achieve what is widely accepted as an adequate standard of living. This article focuses on the barriers that...