Virtual worlds are three-dimensional, computer-generated worlds in which team collaboration can be facilitated through the use of shared virtual space and mediated using avatars. This article examines the effect of task complexity on team collaboration. A puzzle game in Second Life was used as...

Purpose: This paper is based on the proposition that the choice of marketing tactics is determined, or at leastsignificantly influenced, by the nature of the company’s external environment. It aims to illustrate the type of marketingmix tactics that are suggested for a complex and turbulent...

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