Guthey, Eric; Morsing, Mette - In: Journal of Business Ethics 120 (2014) 4, pp. 555-569
responsibility functions as a mediated and emergent form of strategic ambiguity. Many stakeholders expect CSR to exhibit clarity …, consistency, and discursive closure. But stakeholders also expect CSR to conform to varying degrees of both formal and substantive … that this very public lack of discursive closure provides strategic advantages to CSR stakeholders by rendering the concept …